Since I was a kid, I’ve always liked the VW Beetle: small, cartoon-like, and iconic of ’60s culture and music that I grew up with, thanks to my parents. I was further fascinated when, back in college, I found that the Beetle was produced in Mexico all the way up through the millenium, with production ending with the 2004 model year. In fact, a version of the original Beetle was exported to Europe after production ended in Germany!
The Beetle Sedán, known as the vocho in Mexico, was also produced in Brazil for the Brazilian market through the 1990s. This led me to write a class paper comparing industrial policy in Mexico and Brazil through the lens of the Beetle, which you might as well take a look at, since I still had it saved. It’s actually fairly fascinating, if you like history and Cold War-era politics, though you’ll have to trust me. Read it here.
There are thousands, if not millions, of these old Beetles still circulating in Mexico, thanks to skilled mechanics, cheap replacement parts, and the car’s practicality. When I first went to Mexico, I remember being told that you can get a reconditioned engine swapped out in your VW for the equivalent of $250 US.
Passing through the mountains on the way back to Mexico City from Tepoztlán, where many of these photos were taken, in some towns half the vehicles on the streets were vochos. It turns out the engines handle the hills better than other vehicles in their class, so they’ve clustered in towns with steep inclines.
When I first came to Mexico, in 2007, they were ubiquitous as taxis, though now are entirely phased out due to emissions restrictions and safety concerns. In the face of progress, it’s surprising to me to see the vocho‘s staying power. Nostalgia and usefulness mix as this workhorse of a vehicle powers on through another decade.
The photos included below are a collection from our last trip to Mexico City and surrounding towns.